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Tarte Cosmetics Hosts TikTok Live with Content Creators to Benefit Hurricane Helene

A 12-hour live #StormOfLove fundraiser on TikTok will raise money for the World Central Kitchen.

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By: Lianna Albrizio

Associate Editor

In the wake of Hurricane Helene, Tarte Cosmetics will support relief efforts with a 12-hour TikTok live featuring over 20 content creators on Oct. 1 from 10 am to 10 pm EST. The #StormofLove fundraiser will donate 100% of the net proceeds from all TikTok sales during the live to World Central Kitchen, a nonprofit providing fresh meals to those impacted by humanitarian, climate and community crises worldwide. To amplify the impact, Tarte’s founder & CEO, Maureen Kelly, will personall...

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